Anti-Texting & Driving Campaign

The objective for this project was to design a visually coherent group of information and graphics to communicate a statement or message to a targeted audience. My concept was to create a guerrilla style advertising campaign to communicate the laws and dangers associated with texting and driving. For this campaign, I chose to be bold and direct with my language and design in order to shock viewers as well as spark some anger in drivers guilty of knowingly breaking the law. I designed multiple billboards, bumper stickers, and promotional pins so that my message would reach a broad audience.