Sun & Ski Sports

I chose to re-design the Sun & Ski Sports identity. Sun & Ski’s sunbelt stores are merchandised to meet the needs of the local consumer with year round specialty sports offerings for all those looking for leading brands to serve an active lifestyle. Their current brand is outdated, weak against competition, and no longer a visual representation of their mission statement. My goal was to create a cohesive, high quality and contemporary visual language for Sun & Ski so that the brand would appeal to the younger generation of consumers, as well as stand out against its competitors.